David CruiceCOO


Mr. Cruice joined PIA Group in February 2013 after 15 years of global experience with a Fortune 100 company and 8 years of real estate investment success.  A world-class education has allowed him to develop into a highly effective and self-motivated business executive and entrepreneurial leader with an “owner mentality”.   As a dyed-in-the-wool operations evangelist, he understands that top-line revenue growth is only one part of running a successful business and his focus on “growing the margin” fuels his drive to squeeze extraneous costs from all facets of PIA Group’s business operations.

As a results-driven Wharton MBA with excellent real estate, project management, finance, budgeting, marketing, and leadership skills Mr. Cruice possess not only the ability to devise new initiatives but also the confidence and determination to implement them. Multiple international assignments have provided him with the proven ability to lead culturally diverse teams; coordinate geographically dispersed business operations; and complete complex, multifaceted business growth projects on time and within budget.

Mr. Cruice led PIA Group’s 12-month migration of its operational functions – leasing, maintenance, warehouse management, inventory control, and purchasing – into a fully integrated and seamless cloud-based Yardi platform.  The migration was so successful that Yardi featured PIA Group as one of its Client Success stories.  https://www.yardi.com/about-us/success-stories/pia-group-usa/.

Mr. Cruice has an MBA from the Wharton School at the University of Pennsylannia (2006) and a Bachelor of Business Administration (2001 Cuma Sum Laude) from Nova Southeastern University in Davie, Florida.

Outside of work, Mr. Cruice is the current Vice-Chairman of the Broward County Central Examining Board for the General Construction Trades and the past President of the Wharton Club of South Florida.

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